I found an article from the Dallas Morning News tittled, "Southwest plumps its image as other airlines cut amenities." The article explains how many airlines are starting to charge passengers for snacks and even contemplating the idea of charging for soft drinks, but Southwest is not traveling down that path. The article goes on to mention how Southwest finds it humorous that other companies are charging their passengers for things that should be included in the airfare, one Southwest commercial shows someone having to insert a coin in order to use the overhead luggage compartment.
Southwest wants their customers to know that they are not like other airlines and will not change to be like them. Today, airlines are experiencing heavy competition and many have filed bankruptcy, but not Southwest.
Southwest has never been known as an airline that offers satellite television or full meals. Southwest has always wanted to be known as the airline that gets their customers to their destination for a low cost, not known as an airline with several amenities. As this article explains, some people criticize Southwest for not having assigned seating. Southwest will continue to defend their seating policy because the company is not losing customers. Southwest will never try to squeeze all the pennies out of their customers, always remember Southwest puts customers before profit.