The president of Southwest Airlines, Colleen Barrett, said directly on the Southwest website, “You give life, personality, spirit, and LUV to our Company, and these are qualities of which few companies can boast. It is quite a privilege to have you share with us your individual and collective achievements.”
Southwest believes in giving charity and the company has effected the lives of many people. Over the past twenty years Southwest has been apart of the Ronald McDonald House Program, it is the company's primary corporate charity. The Ronald McDonald House Program helps to improve the well-being of children and their families who are in need.
Southwest sponsors an annual "LUV Classic Golf Tournament" and all the proceeds go to the Ronald McDonald House Program. Southwest has helped raise over nine million dollars in the past twenty years!!