Southwest has created their very own blog on their website titled, "Nuts About Southwest," I urge you to check it out! How ironic, the opening of their blog says, "FORTUNE'S MOST ADMIRED COMPANIES."
Anyone can leave a comment on their blog, it is very interesting to read other's comments about the airline. I think I'll comment on Southwest's blog, after all I do want to become part of their BLOGOSPHERE
In relation to Southwest being one of the TOP 10 companies on Fortune's 500 List, one person commented saying, "Southwest should be ranked #1. They are the GREATEST company in the world!!!!!" How's that for customer satisfaction??
I came across an article written in USA Today titled, "Southwest Airlines blog takes off." The article was written in April of 2006 and it explains how Southwest created the blog because they figured it would be a great way to connect with their customers. An interesting point was brought up in this article, what would Southwest do if a negative comment was posted on their blog? After posting my own comment on "Nuts About Southwest," the website told me that my comment would be viewed and approved before becoming public. This article states that Southwest will expect negative comments and the company plans on dealing with them from an airline carrier's point of view.
SIDENOTE: After the USA Today article explains how Southwest plans on dealing with negative comments on their blog, the article states, "Southwest took the same approach when it decided a couple years ago to participate in a cable television reality show that follows its employees as they deal with angry passengers and other problems." I have personally watched Southwest's television show on A&E and I believe it is a great way for the company to show their customers that their company isn't perfect but will do all they can in their power to help satisfy their customers, even their angry customers and show what it is they do to solve company problems.
On the top left of my blog I have included an RSS feed to Southwest's company blog, enjoy :)